Who we are.

Founded in 2004 by John Plumitis and several partners, UniSource Direct has established itself as a leader in direct mail for Republican candidates, state parties and nonprofit organizations. We apply our creative and data science talents to maximize fundraising returns for our clients.

John came to direct mail with a mix of experience few in the political world share. While in college, he served as Chairman of the College Republicans at UW-Whitewater and was elected to the Whitewater, Wisconsin, city council. After graduating, he served as a legislative assistant in the Wisconsin State Senate for Margaret Farrow, a true conservative who later became Wisconsin’s first female lieutenant governor.

He also worked on many political campaigns and spent years in agency settings in the telemarketing industry, managing accounts for Fortune 500 companies. Telemarketing ran on data, and John saw that campaigns and state parties needed that same disciplined, data-driven approach — a conviction that is a big part of why he started UniSource Direct.

Since its founding, UniSource has worked with more than 100 clients, supporting candidates for President, Governor, U.S. Senate, and Congress, and partnering with nonprofit and state party organizations to reach their full fundraising potential.