Data Intelligence

Productivity Analysis

Do you know your customers?

Our Productivity Analysis tool will help your organization do more by acquiring additional customers in a way that is more cost effective. After evaluating your customer database, UniSource Direct will provide a detailed report showing you important statistical trends like geographical concentration, income, standard industrial classification (SIC) codes and customer behavior.

Not only will this vital tool help you target additional customers, but we’ll also help you identify strategies to sell more to your existing customer base.

Contributor Response Analysis

Are you doing everything possible to grow your financial base of support?

If you’re a non‐profit or political organization that relies upon donors that give by direct mail and telemarketing, then UniSource Direct’s Contributor Response Analysis will help you do more. This tool will carefully examine multi‐year trends, provide snapshots of file counts by recency, frequency and amount.

Additionally, we will review key metrics like cost of fundraising, attrition and donor life‐time value. This tool is invaluable as you encourage your existing donors to give more and target prospects to join your cause.

List Hygiene

Keeping a clean house file is critical to preserving and protecting your customer or donor file. UniSource Direct will help your organization fully utilize list hygiene technologies in order to maximize returns.

• NCOA (National Change of Address)

• Phone Match/Append

• Merge/Purge

• Deceased Screening

• Consumer Data Appends